Retail and FMCG industry players have built solid and successful business on a market that grew up once the years passed. They have learnt and applied fundamental principles like knowing the customers, distribution optimization, launching innovative products or creating structures that served the trader in a professional way. Are these still enough to further guarantee success?

The solid bases of these business could be affected by the recent evolution on economic global and national level, that figure the need to rethink the strategies. We are beginning to imagine  how it would be like to share the labor, what innovative solutions we can find to counter the high costs of facilities and materials or how could we action for sustaining the spending capacity